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by A Total TaiTai Tale

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Balance Ton Vieux {Squeal On Your Elderly}

It’s rare that a punchline/tagline comes to me in French but each time I see this ad I think of the hashtag used for the #MeToo movement in France, which was #BalanceTonPorc, translated in the Anglo-Saxon media by #SquealOnYouPig.

Balance” in this context can be translated “to denounce” (or “to expose”) or in more familiar terms “to squeal on” or “to rat on/to rat out”.

I have no “Senior to Refer” so I’m not eligible for any eVoucher.

from Tumblr https://ift.tt/3fqvrR6